a scene of colorful boats on a beach with the ocean in the background

OUR RESPONSIBILITY

Our mission is to leave the world
a better place for future generations.

OUR RESPONSIBILITY

Our mission is to leave the world
a better place for future generations.

TIME FOR CHANGE

Denmark is a place that’s pioneered earth-friendly processes and as a brand influenced by Danish design, we look to the country for constant inspiration and to align with the progressive steps they've made. We’re dedicated to being an environmental partner and consistently evolving our position by finding great collaborators and do-gooders aligned on a similar path.

Watch with a green case and dial and multicolor green strap.
Watch with a green case and dial and multicolor green strap.

PRODUCT

DESIGN MAKING AN IMPACT

Throughout our processes, we consider every component of a watch or piece of jewelry, exploring ways to minimize our footprint on the planet. We’re aiming to influence industry-wide change by offering an increased number of styles using more sustainable materials as well as taking action to combat climate change through water and waste reductions.

Working Toward a Greater Goal

Now

Reduce the use of virgin plastics across our supply chain.

Source our leathers from environmentally preferred tanneries who work with The Leather Working Group.

By 2025

Design and produce styles that 100% meet our pro-planet criteria. Learn More

Reduce water consumption for leather tanning by 45%.

Design all in-store promotional materials to be recyclable.

hand-drawn illustration of boats on water
A variety of our new packaging in different sizes.
A variety of our new packaging in different sizes.

PACKAGING

PLANET-FORWARD PACKAGING

We’re on a journey of becoming more environmentally sustainable. We’re harnessing our passion for sourcing, design, innovation and creativity to transform our processes for the greater good.

The paper on Skagen's new core packaging is FSC certified.

Help us help the planet and check to see if your local recycling center can handle paper that has already been recycled to ensure it's accepted.

hand-drawn illustration of boats on water

HOW WE'LL DO IT

We're working to achieve our sustainability goals in 3 ways:

1

Be Transparent

No questions here: All of our pro-planet products will be clearly labeled so you know exactly what makes your piece better for the planet.

What makes certain products pro-planet?

Products we label as pro-planet must be made with at least one material that meets one or more of the following criteria:

1

Made of at least 50% recycled content

1

Collaborate with well-recognized sustainability partners

1

Proven to reduce the use of natural resources and/or chemicals during production of leather development

Image of sand dune against a blue sky.
2

Share Progress

Keep track of our progress, plus hear from our designers on how they are evolving our products (and their production) to go pro-planet.

3

Be Accountable

We’re striving to change the industry for the better by using environmentally-aware materials to help revitalize our natural world.

PARTNERSHIPS

We currently source more than 90% of our leather from Leather Working Group certified tanneries. That means this leather went through a tanning process that met strict requirements on responsible water use, wastewater discharge, energy use, chemical management and air emissions.

By purchasing this product, you are supporting sustainable leather manufacturing through the Leather Working Group.

hand-drawn illustration grass