A skagen watch with a blue face and black strap and an image of the ocean in the background

Since 1989, we've been inspired by Skagen City and the Danish coastline.

We embraced Danish minimalism, creating slim styles and color combinations that reflect a quiet, coastal living. It’s a style that’s still authentic to us today. Denmark has much to celebrate. As we honor our heritage, we’re expanding our range of influence to include areas of relevance that are of the moment.

A colorful set of Danish row houses


The country serves as a guide for how our products are designed and also connects us to a vibrant culture that influences how we manufacture, collaborate and do business, leaning into distinct components of Denmark.

a landscape view of a beach and blue skies


Being a good global citizen means we’re continually monitoring the social landscape—from the people to the planet—to evolve the brand and stay in touch with the times through positioning and innovation. Being environmentally friendly and socially aware are initiatives where we’re aiming to make an impact.

Read more about our mission here.

hand-drawn grass decor art
a watch designer measuring a watch case over a table of design schematics and tools

We design with intention

We believe good design and attention to detail define our products, considering our customers at each step of our process to ensure we’re making meaningful products that stand the test of time. At the same time, we’re continually pushing the needle to add new sustainable methods and manufacturing methods into our products.

hand-drawn compass decor art