Since 1989, we've been inspired by Skagen City and the Danish coastline.
We embraced Danish minimalism, creating slim styles and color combinations that reflect quiet, coastal living. It’s a style that’s still authentic to us today. Denmark has much to celebrate. As we honor our heritage, we’re expanding our range of influence to include areas of relevance that are of the moment.
Today, sustainability and timelessness are at the forefront of our design process, creating pieces to last a lifetime — with people and the planet in mind. We recognize the significance of our partnerships, suppliers, and material use and celebrate our selections — solar movement, planet-friendly leather, and upcycled/recycled materials.
DANISH BY DESIGN
The country serves as a guide for how our products are designed and also connects us to a vibrant culture that influences how we manufacture, collaborate and do business, leaning into distinct components of Denmark.
PEOPLE + PLANET
Being a good global citizen means we’re continually monitoring the social and environmental landscape—from the people to the planet—to evolve the brand and stay in touch with the times through positioning and innovation. Being environmentally friendly and socially aware are initiatives where we’re aiming to make an impact and exploring ways to minimize our footprint on the planet.
We're aiming to influence industry-wide change by offering an increased number of styles using more sustainable materials and taking action to combat climate change through water and waste reductions. Sustainability isn’t a choice; it’s a lifestyle. Let’s live it.
WE DESIGN WITH INTENTION
We believe good design and attention to detail define our offerings. We consider customers at each step of our process to ensure each piece stands the test of time. We do that by partnering with our team of designers in Antima, Switzerland, a region universally recognized for its high level of watch design and craftsmanship. The outcome: styles designed for maximum versatility and wearability, with features that are iconic, sustainable, timeless.