LIMITED EDITION

SKAGEN x HOPTIMIST

This irresistible limited-edition collection comes straight to you from Denmark.

HAPPY
IS HERE

In the late 1960s, Danish designer
Gustav Ehrenreich created the Hoptimist
—a folk-inspired character who started
a happiness movement in Europe.

Today, our watch collaboration
combines the now-iconic
Hoptimist with our whimsical
Danish designs.

open quote

"Make every day
a little more joyful."

-The Hoptimist Promise

close quote
LIMITED EDITION

SKAGEN x
HOPTIMIST

This irresistible limited-edition
collection comes straight
to you from Denmark.

HAPPY
IS HERE

In the late 1960s, Danish
designer Gustav Ehrenreich created
the Hoptimist —a folk-inspired
character who started a happiness
movement in Europe.

Today, our watch collaboration
combines the now-iconic
Hoptimist with our whimsical
Danish designs.

open quote

"Make every day
a little more joyful."

-The Hoptimist Promise

close quote

HOPTIMISTS
MAKE THE
DAY BETTER

#MYSKAGEN

Share your product photos with #mySKAGEN or submit them here for a chance to be featured.

Shop Online To Discover The Philosophies Behind Skagen Signature Slim Watches And Luxury Leather Bags

Founded on minimalist Danish design values, Skagen is a modern lifestyle brand grounded in simplicity, approachability, and a clean, focused aesthetic. We believe in combining timeless design principles, contemporary innovation, and a purposeful, new world mindset to create our watches, jewellery and leather goods. Our intentional approach to design, our products and the choices we make simplify your experience and enhance your journey.

How Elemental Wonders Inspire Our Skagen Men's And Women's Watches And Accessories

We’re inspired by nature and the elemental delights that each season brings into the world around us—no matter what city you call home. You’ll find that each collection’s colour palette is informed by those elements unique to their time of year. For instance, it may be those colors inspired by the first light of spring’s sunrise and the first hint of its dusk or the crisp quality of an ethereal white winter. From watches and jewelry to leather goods—you’ll see these simple details in every piece we have. The latest watch dials on our thin watches are also informed by elements in nature—in some cases, reflecting it; in others, being literal designs in them. The incorporation of various materials into our handbags and leather goods—such as breezy canvas—lends a stark yet interest to our collection, perfect for those who appreciate good design in everything the see, touch and wear.