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​​Since 1989, we’ve been inspired by Skagen City and the Danish coastline.

We’ve embraced Danish minimalism, creating slim styles and colour combinations that reflect quiet, coastal living. It’s a style that’s still authentic to us today. Denmark has much to celebrate. In honour of our heritage, we’re expanding our range of influence to include areas that are of relevance to our times.

Today, sustainability and timelessness are at the forefront of our design process, creating pieces to last a lifetime – with people and the planet in mind. We recognise the significance of our partnerships, suppliers and material use and celebrate our selections – solar movement, planet-friendly leather and upcycled/recycled materials.

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DANISH BY DESIGN

This nation serves as a guide for how our products are designed and also connects us to a vibrant culture that influences how we manufacture, collaborate and do business, always taking inspiration from unique components of Denmark.

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PEOPLE + PLANET

Being a good global citizen means we’re continually monitoring the social and environmental landscape – from the people to the planet – to evolve the brand and stay in touch with the times through positioning and innovation. Eco-friendliness and social awareness are issues where we aim to make an impact, also by exploring ways to minimise our footprint on the planet.

We aim to influence industry-wide change by offering an increased number of styles using more sustainable materials and taking action to combat climate change through water and waste reductions. Sustainability isn’t a choice; it’s a lifestyle. Let’s live it.

READ ABOUT OUR SUSTAINABILITY MISSION

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Image of a watch being designed

WE DESIGN WITH INTENTION

We believe good design and attention to detail define our offer. We consider customers at every step of our process to ensure that each piece stands the test of time. We do that by partnering with our team of designers in Antima, Switzerland, a region universally recognised for its high level of watch design and craftsmanship. The outcome: styles designed for maximum versatility and wearability, with features that are iconic, sustainable, timeless.

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