since 1989
We believe in the power of functional simplicity. Our watches and jewellery embody the influence of Scandinavian design with Danish intentionality that transcends trends. Each piece reflects the enduring appeal of this aesthetic, drawing inspiration from Denmark's architecture and art, lush landscapes, coastal culture, fashion scene, and down-to-earth good times.
This is the art of Scandinavian style, reimagined for the modern world. It's our unwavering commitment to quality, a celebration of minimalism, and an ease of form and function.
For us, there's boldness in simple pleasures. Straightforward, clean lines, sculptural forms, and quiet pops of colour, seemingly hand-plucked from nature, drive our pursuit of proportional design. We revel in the purposeful use of negative space and timeless functionality where less is more, even when layered. Thoroughness and contemplation define our minimalist approach, where form and function are an art form, and nothing can be added or removed without lessening the final design. Everything is intentional.
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Quality always lies in the details – the more understated the design, the more important the craftsmanship. Our designers work with counterparts in Antima, Switzerland, a region universally recognised as a benchmark for watch design and craftsmanship. The outcome reveals precision styles with versatility and enduring appeal.
