SUSTAINABILITY IS OUR MAIN PRIORITY. LEARN MORE

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CELEBRATING EARTH MONTH WITH

GRENEN OCEAN

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CELEBRATING EARTH MONTH WITH

GRENEN
OCEAN

Grenen Ocean: Reintroduced from the archives, DESIGNED FOR SUSTAINABILITY. This Earth Month, we celebrate the materials that speak to our sustainable efforts today, creating watches DESIGNED TO WEAR FOR A LIFETIME.

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Three image of watches

OCEAN MATERIAL

#tide ocean material upcycles ocean-bound plastics and transforms them into second-life materials used in our cases and bracelets.

GRENEN OCEAN

37MM

Solar-powered, #tide case and bracelet

GRENEN LILLE OCEAN

26MM

+50% recycled stainless steel, #tide bracelet

GRENEN OCEAN LIMITED EDITION

Solar-powered, #tide case and bracelet

#tide ocean material logo
Plastic bottle.

Ocean-bound plastics are collected and transformed, in part by renewable energy, into #tide granules.

#tide ocean material logo Image of #tide granules.

#tide granules are upcycled into durable plastic and used to manufacture these watches.

Image of Grenen Ocean Limited Edition watch.

Finished product. A symbol of change, a statement for your wrist.

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PRESTIGE FEATURES IN THE GRENEN COLLECTION

K1 CRYSTAL

Mineral crystal that’s recognized for being scratch and shatter-resistant

SWISS LUME

Illumination on hands and indexes offer our brightest glow yet

HOODED LUGS

Seamlessly connects the case and straps for an uninterrupted profile

JAPANESE MOVEMENT

Known for keeping precision time

SOLAR MOVEMENT

A sustainable choice, the battery never needs replacing. Varies by style.

Case and bracelet made from #tide ocean material®. Precision JAPANESE MOVEMENT so you're always on time.

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THE LEAF SHOWS SUSTAINABLE STYLE

LOOK FOR THE LEAF

The leaf icon indicates eco-friendly products made with materials that meet one or more of our sustainable criteria, like solar movement, planet-friendly leather, or upcycled/recycled materials.

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Case and bracelet made from #tide ocean material®. Precision JAPANESE MOVEMENT so you're always on time.

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THE LEAF SHOWS SUSTAINABLE STYLE

Through May 18, 2022, 100% of the proceeds of the Grenen Ocean Limited Edition watch will go to SAVE THE WAVES COALITION to help protect and preserve surf ecosystems across the globe. It features a case, dial, and bracelet made from upcycled ocean-bound plastics, Japanese solar-powered movement, and highly resilient K1 crystal.

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GRENEN OCEAN LIMITED EDITION

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GRENEN LILLE OCEAN 26MM

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GRENEN OCEAN 37MM

Image of two oceans coming together.

GRENEN BEACH, DENMARK

WHERE THE TWO SEAS MEET

At the tip of Skagen, Denmark is an extraordinary wonder of nature—the meeting of the Skagerrak and Kattegat seas and their eternal clashing of waves. This spectacular view inspired our iconic Grenen collection. Each piece is a union of timeless design and eco-friendly materials.

SUSTAINABILITY FOR PEOPLE & PLANET

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Ocean Plastic Watch: Limited Edition Grenen Ocean

Have you ever heard of advocating with accessories? From our perspective, there’s no better way to go green than with recycled ocean plastic products you love to wear. That’s why we’ve partnered with #tide ocean material on our limited-edition Grenen Ocean watch. Together, our goal is to reduce ocean plastics that pollute marine ecosystems by crafting them into something beautiful. Using Tide Ocean recycled plastic material, we’ve made a watch that is as sustainable as it is stylish. This watch is made primarily out of ocean bound plastic, from its case to its bracelet. If you believe Earth Month is every month, you can make a statement each day, right from your wrist with a watch made from recycled ocean plastic. And the ocean isn’t the only force of nature driving this limited-edition collection – it’s also powered by the sun! This watch’s solar movement promotes sustainability at the core of its everyday function. With solar-powered batteries that never need replacing, each piece reduces unnecessary waste to embody the goal of reduce, reuse and recycle.

As a style that harnesses solar energy and lessens ocean garbage, the Grenen Ocean watch makes it easy to go pro-planet. Beyond our recycled plastic products, you’ll also find a variety of eco-friendly features in the rest of our Grenen collection. Shop our full selection of Grenen watches to discover sustainable timepieces for every occasion.

Ocean Plastic Made Beautiful

You might be asking, “What is ocean bound plastic and how is it made into a watch?” This category of waste includes the many discarded plastic items that are on their way to becoming ocean garbage. Our collaboration with #tide ocean aims to take what would become marine plastic pollution and turn it into a symbol of change you can wear every day. First, the ocean bound plastic is gathered and converted into Tide granules. These granules are then used as sustainable building blocks that are upcycled into durable plastic. The recycled plastic material is then crafted into our new eco-friendly and iconic limited-edition style!

This ocean recycling effort is just one more step in our mission to drive industry change with eco-conscious practices. With our ocean plastic watch and other sustainable timepieces, our goal is to leave a lighter footprint on the planet while staying true to our signature timeless design. It’s easy to embrace an elevated ocean plastic fashion trend with the limited-edition Grenen Ocean collection. A special colorway made from ocean Tide material and a dial pattern inspired by ocean waves make each watch unique. Then, when darkness rolls around, the high contrast lume textured dial glows like a stunning bioluminescent creature of the sea. For timepieces that make statements in style and sustainability, don’t miss out on these revolutionary ocean products.

Recycled Ocean Plastic Products Only For You

With only 300 units made, this specially-designed watch made from recycled ocean plastic is uniquely yours. On the back of each marine plastic watch case, you’ll find a designated number marking your one-of-a-kind piece. With each limited-edition Grenen Ocean item, you get exclusive, iconic style along with the satisfaction of knowing you are supporting eco-friendly efforts with #tide ocean material. So get ready to leave a mark on your wardrobe and on the planet by discovering Grenen watches made from recycled plastic.