How Denmark Inspires

What's the Meaning of the Danish Word Hygge? (Think: Warm + Cozy)

Some languages have words for which there is no single, or direct, translation. In Danish, hygge (pronounced “HUE-gah”) is one such word.

Though there are many ways to describe hygge, we see it simply as the Danish ritual of enjoying life’s simple pleasures. Friends. Family. Graciousness. Contentment. Good feelings. A warm glow. Certainly, hygge is intrinsic to the Danish lifestyle, but this feeling of well-being, so deeply satisfying and cozy, is something we all experience, each in our own way.

Celebrating Happiness+Hygge is important to us. So important, in fact, that we’ve devoted a section of our site and launched #HyggeMeans on Instagram to encourage enjoyment of all things “hygge-related,” on a global scale. Our goal: more hospitality, more warmth, more respect for each other and the environments we share. The hygge tradition includes sharing stories—stories about ideas and history, culture and the things we create

What are the experiences that show what #HyggeMeans to you? We hope you share and follow the conversation on Instagram with #HyggeMeans and @SkagenDenmar

Photograph: @gkstories



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