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Our Packaging, Called the Musling, Takes Its Shape and Inspiration from the Sea

Musling is the Danish word for mussel—that clam-shaped creature with an elongated shell that’s found by the sea. Musling is also the name we’ve chosen for the extraordinary case which can be purchased as an alternative watch box in which to nestle your watch. Recalling the natural colours and textures of the Skagen landscape, it is crafted of felt, a nod to the Skagen brand’s commitment to using sustainable resources.

The design was conceived by Oakland-based product designer Jake Jakus. Says Jakus, “I wanted to make a container that used the unique strength and texture of felt. I started experimenting by adding zippers, only zippers, to create a container that looked both simple and pure.”

And quite a container it is. No, you won’t see our Musling clinging to wave-washed rocks anytime soon. It’s far more functional than that. In fact, you might use yours in your own imaginative way. We’ve heard of people who’ve secreted away their musling in a special spot—hiding a string of pearls; or even providing a safe place to stash loose kroner from Danish holidays spent by the sea. We provide the case; you provide the creative ways of using it.


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