What’s behind the name: “Mad” means “food” in Danish, so the name is a clever play on words.
About @MadAboutCopenhagen: A lifelong foodie, Evans moved to Copenhagen in January 2014, and started the account in September to make it easier for people to find locally owned, off-the-beaten path restos, cafes, bars, bakeries and coffeehouses. There’s not an ounce of snobbery in her choices: She has featured a fish stall at the central market, a food truck and a dessert vendor at Tivoli Gardens. “Whenever I travel, it’s exactly what I look for and never exists,” says Evans. “I would do hours of research to find some quirky local restaurant.” Meanwhile, the fellow travelers she would meet were planning to head to McDonald’s or Starbucks because they didn’t have the energy or motivation to do the research. She adds new content once or twice a day and already has almost 5,000 followers.
How she chooses her subjects: She started by writing about restaurants she knew, then tracked down enticing photos on the internet. Evans has since broadened her scope, but she’s careful to vet each place by checking out reviews and social media posts before she features it. Although she recently posted a photo from Noma, the acclaimed Copenhagen restaurant that pioneered New Nordic Cuisine, her usual emphasis is on the undiscovered, though she admits “It takes a lot of effort to find the ones not putting themselves out there.”